What impact does homeostasis have on your career as you get older?
What are some of the practical implications of this?
And, now that you have this information, how can you use it to become successful and reach the top of your field?
These are some of the questions that I’ll now jump into. . .
This is an excerpt from my upcoming book, Break out of Homeostasis.
Be Who You Want to Be Before Age 30
“A man’s character is formed before he is 30.“
–Napoleon Bonaparte
“By the time you are past 30 your character is formed. You will not change.”
—Lee Kuan Yew, First Prime Minister of Singapore
The brain–including one’s personality, habits, and world view–is most malleable under the age of somewhere around 30. Neuroscientist Jay Giedd says that our personalities change more during our twenties than at any time, before or after.
Homeostasis grows not just stronger, but also more dangerous to disrupt, the older a person gets. Young people tend to greatly underestimate how much stress (discomfort, pain, change, fear, etc.) they can bear, while older people are prone to overestimate their physiological capacity for breaking out of their homeostasis, and changing their brain and body.
The philosopher William James, who lived between 1842 and 1910, wrote much about the phenomenon that we now know to be homeostasis. Science, at that point, had little information about the brain and its functions, the endocrine system, and the formation of habits. James was ahead of the curve when he wrote that:
The great thing, then, in all education, is to make our nervous system our ally instead of our enemy. It is to fund and capitalize our acquisitions, and live at ease upon the interest of the fund. For this we must make automatic and habitual, as early as possible, as many useful actions as we can, and guard against the growing into ways that are likely to be disadvantageous to us, as we should guard against the plague. The more of the details of our daily life we can hand over to the effortless custody of automatism, the more our higher powers of mind will be set free for their own proper work.
Most ground-breaking innovations and great achievements are made by young people
Over the years, many people have observed that the greatest–most original and creative–work done by musicians has been done in their youth. Under the age of 30, to be specific. Is there any truth to this observation? If so, could it also be that this holds true for other career fields too, other than just music?
Albert Einstein said that “a person who has not made his great contribution to science before the age of thirty will never do so.” Historically speaking, there is a very clear trend suggesting that this is correct. Two facts which support this are that:
- Young people are less cognitively challenged when it comes to accepting and adopting new information, scientific theories (as noted by Max Planck), and technology.
- In addition to being born into a new paradigm, young people have more energy, ‘faster’ brains, and less physiological resistance to change (a weaker homeostasis).
. . . This allows young people not only to see patterns that older people don’t, but it also affords them the fortitude to follow-through on their ideas, do something about it, and have an impact.
Here are a couple of people that you probably know of, who achieved extreme success, or made exceptional discoveries at an early age:
- Blaise Pascal created the first version of the calculator as a teenager, and went on to innovate theories on geometry and probability theory in his early twenties.
- Isaac Newton’s early scientific innovations, in mathematics, optics and mechanics, were made in his mid-twenties, at home, during the Great Plague.
- Napoleon Bonaparte got promoted to brigadier general at age 24, general of the army of Italy at age 26, and became First Consul of France at age 35.
- John D. Rockefeller–at the age of 31–had created Standard Oil, consolidated 22 out of 26 rival refineries in Cleveland, and built the foundation that would go on to make him the richest man in history.

Andrew Carnegie had been mentored by Tom Scott in the railroad industry during his late twenties, made a good sum of money from oil at 29, and got into the steel industry (where he would make his fortune) at age 30.
- Nikola Tesla’s first well-known invention, the induction engine, was finished at age 30.
- Thomas Edison’s first truly successful invention, the phonograph, was completed at age 30.
- Albert Einstein conceived of most of his ideas in his twenties (and accomplished relatively little for the rest of his life).
- Steve Jobs founded Apple at age 21 with Steve Wozniak.
- Bill Gates founded Microsoft at age 20 with Paul Allen.
- Larry Page and Sergey Brin created Google, both aged 23.
Obviously, you could argue that this is merely anecdotal evidence, and that it doesn’t necessarily prove anything by itself–and that is a valid argument. But when you couple it with the fact that the human brain–in particular the prefrontal cortex–is ‘evolutionarily complete’ around the age of 30, and combine that with the fact that homeostasis grows in strength as you get older, you wind up with some pretty convincing evidence suggesting that it is not just an anecdotal observation.
Still, many people will not want to believe this–because it is a very disconcerting idea; a harsh reality. Those people will want to dispel their discomfort by, for example, pointing to the success stories of Colonel Sanders (who founded KFC at age 65), or Sam Walton (who founded Walmart at the age of 44).
And that’s also true: those guys went on to do great things at an older age. But there are two things to consider:
- These people are outliers (among extreme-achievers).
- And, while they did not achieve their success before age 30, they certainly did not squander their youth. On the contrary: they spent it well; acquiring knowledge, positive work habits, and facing fears; breaking out of homeostasis.
Another popular ‘late bloomer success story’ is that of Ray Kroc (who made McDonald’s popular at the ripe age of 52). But that example is also taken out of context, for Kroc himself said that “I was an overnight success alright, but 30 years is a long, long night.” In other words, he had spent years in preparation and practice.
Therefore, the theory that most major accomplishments are achieved by young people likely does have some truth to it.
There is a consistent historic trend of extremely successful people, high-achievers, pioneering innovators, scientists, and inventors making their biggest contributions around the age of 30, or younger.
And, the people who make great scientific contributions, accomplish impressive achievements, or reach massive success in business at a later stage in life, nearly always spent their youth well; looking upon it as training, as an investment into their future. For example:
- While Johann Wolfgang von Goethe did not publish Faust until 1808, when he was 59 years old, he had spent most of his life prior to that reading, writing, and studying.
- Ted Turner created CNN in 1980, when he was 42 years old. But he had spent his childhood reading hundreds of books educating himself, and had been working 16-hour days in the billboard industry since age 24, making large sums of money. He was no stranger to business.
- Mythologist Joseph Campbell was relatively unknown until he published The Hero with a Thousand Faces in 1949, at age 45. However, between age 25 and 30, Campbell did nothing but read classics and history books for nine hours per day.
I could go on and list many more examples, but I won’t. I repeat: These people did not squander their youth. They used it for the deliberate aim of acquiring positive habits, to learn, and to build work ethic.
There is an even more consistent trend among extremely successful people, high-achievers, pioneering innovators, scientists, and inventors to deliberately use their youth (20s) as a ‘launching pad’ for propelling them to greatness.
As managerial guru Peter Drucker said: “There is but one requirement for managing the second half of your life: to start creating it long before one enters it.”
The million dollar question: Will this trend go on?
In the latter case, of people achieving greatness as a result of deliberately spending their youth in training for it? Yes—without a doubt. In the former case, of people making their biggest (scientific) discoveries and ground-breaking innovations in business before age 30? No, not necessarily. Let me explain why. . .
While the cerebral advantage of younger people–that of being born into a new paradigm, being better equipped to notice and adapt new technology, and being less confined by their homeostasis–will remain, as it is a part of the human condition, other things are changing–rapidly. Such as the rate at which information is being produced, and the amount of existing knowledge.
Going into the future, this is likely going to reduce the number of people capable of achieving extreme accomplishments at an age under 30, because: the ‘bar to greatness’ is being pushed higher at an exponential rate. Let me explain why this is so.
The Accelerated Growth of Information and Scientific Knowledge Since the Time of Isaac Newton
- According to mathematician Richard Hamming, the knowledge of science has doubled for every year since the time of Isaac Newton (in the mid 17th century). In other words: despite standing on the shoulder of giants–or rather, because of it–every new generation has to solve more advanced (scientific) problems than the previous generations.
What I did [in mathematics] would not make me successful if I were starting now.
–Richard Hamming
- All of Hammings’ discoveries that were considered to be great contributions to the scientific community and the general good, were made in his first 15 years. He said that: “In mathematics, theoretical physics, and astrophysics–in the past–the best work was done by a person very young. . . Most great scientists’ work was done surprisingly young. . . If you want to go into a field like mathematics, and you’re 40–forget it, you’re not going to do much.”
- In Newton’s time there was only one branch of science, called ‘Natural Philosophy’. Even at the time of Benjamin Franklin, scientists were still hobbyists, who often had to build their own tools. Today, we have LOTS of specialties, laboratories, and institutes. Hamming estimated that there existed around 10,000 fields of specialty in 1995.
- If you assume 10,000 specialties as of 1995, then 340 years from that time–in 2335–there would be 10 billion fields of specialties, given the rate of growth. While this is just an estimate, it seems extremely unlikely. Clearly, the doubling of scientific fields cannot go on forever. In fact, it will probably not go on for many more generations. However, it is most likely still going on, as of right now, in 2015.

This funny-looking guy is Richard Hamming. He was damn smart and birthed the modern computing industry, with processors and so on.
- Then you also have to consider that we now have the Internet. Nowhere is this trend of accelerated growth more visible–or faster–than when it comes to information online. Here’s what Google’s CEO Eric Schmidt said in 2011:
Between the birth of the world and 2003, there were five exabytes of information created. We now create five exabytes every two days. See why it’s so painful to operate in information markets?
- Economist and futurist Tyler Cowen, in his book Average is Over (from 2012), writes that scientific problems are becoming increasingly complex in most areas; that they are less susceptible to simple, intuitive, and big breakthroughs. By and large, this also holds true for business–except in novel industries, such as the Internet-related fields online marketing and social media.
- Cowen explains that the reason young people, like Mark Zuckerberg, who’ve achieved extreme success, did so because they went into industries where the threshold–the ‘bar to greatness’-–hadn’t yet been raised very high. In established industries, this is becoming more difficult to do for each day that passes.
Mastery within nearly all fields is taking longer, and becoming increasingly challenging. Even in fields where creativity and youth are huge advantages–such as mathematics or physics–the ‘bar to greatness’ continues to get higher.
- Cowen goes on to explain that in 1905 Nobel-wining physicists, on average, made their breakthrough discoveries at the age of 37. In 1985, the corresponding age was 50. In chemistry, the age increased from 36 to 47 during the same period, and for medical scientists the age rose from 38 to 46. So, as you see, the trend is evident: it is taking longer to become ‘world-class’ in the established fields of science.
Homeostasis Will Make You or Break You as You Grow Older
In some fields, maturity is the best thing. But not in mathematics, theoretical physics, and astrophysics, where RAW creativity counts, youth is a great advantage, and experience is not.
–Richard Hamming
Statistically speaking, the chances of you entering a new industry are low. Why? Because the school system is set up in such a way as to train you for the already established industries.
So, assuming that you do not enter into a new industry, you must realize this: you are running a marathon, not a sprint, where your ability to defy homeostasis, and remain adaptive, will determine whether or not you’ll become an innovator.
If you want to reach world-class standing in an already established industry where, as Hamming put it, “maturity is the best thing”, then you must use your youth as a launching pad.
Whatever you do, you must not waste your 20s. You must start living a lifestyle conducive to breaking out of homeostasis, so that you will remain crisp as you get older.
Practical Tips if You Should Decide to Enter Into a New Industry or Scientific Area
If your goal is to enter a new industry and have as much impact as possible, do this: maximize the potential of your youthful brain.
When you are young and ambitious, you want to put yourself in a position where you have maximum incentive to learn as much as you can, and work as hard as possible. For example, by being an entrepreneur, or by working for a small company where people listen to you and you’re given a lot of responsibility.
Alternatively, if your interests are not related to business, you should get involved in some (scientific) field where you have the opportunity to pursue your curiosity unhinged by bureaucracy, obsolete tradition, regulation, and other things that put your brain on a leash.
You have to pursue a deliberate strategy.
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That was a lot of condensed information I just threw in your face!
Let’s consider the implications of these things, shall we?
Here’s How All This Stuff Relates to Homeostasis
You may have heard about elderly people who were ‘shocked’ and fell sick by being relocated, moved out of their homes, and put into elderly care. This is homeostasis at work; too much change, too suddenly, happening too late in life is dangerous.
As you get older, starting around age 30, you will become more conservative. You will slowly begin to drift–instinctively–towards routine, safety, and monotony. This is because homeostasis grows in power the older you get, and if you do not deliberately practice breaking out of homeostasis starting from an early age, you’re not going to be able to do it later in life.
There are two conclusions to draw from this:
1) From a physiological standpoint, your brain and body may not allow you to take risk, or endure change, as readily as when you were younger.
2) Therefore you need to start doing things that require change early in life, to increase your adaptability. Work hard and spend more energy than you need to ‘just get by’, use your brain as much as you can, deliberately incur stress on yourself, flood yourself with novel stimuli, take on increasingly large challenges, and face your fears. Break out of homeostasis.
By doing this you’ll not freak out, get shocked, or become sick when you get put through too much change. Like inoculating a child with smallpox to save its life later on, a lifestyle conducive to breaking out of homeostasis will act as a preventive measure to strengthen its practitioner. . .
. . . and ensure that you’ll win the marathon.
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If you like this article, check out my book Breaking out of Homeostasis.
You’ll learn (1) how to be more adaptable and stress-tolerant, (2) what it takes to change your life, (3) how to use your brain and feel more alive–with 200 unique exercises, (4) how to increase mental vigilance (5) how to learn faster through pattern recognition, and (6) the most important thing for choosing your career before age ~30.
“Breaking out of Homeostasis is one of the most important books I have read in a long time. You read one or two books every few years that completely change the way you see the world and this is definitely one of them.”
~Martin Sandquist, Billionaire (Founder Lynx Asset Management)
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Your analysis of the subject is exceptional ludvig, but what are the reasons behind what’s happening?
Sure, taking advantage of your youth is really crucial. But what affects your growth potential after a certain age? (except your brains development)
Maybe the need to create a family messes up with your achievements.
One of the parameters that determine your future after a certain age (let’s say 30) is that you normally “have to” start spending time to make a family which can absorb a huge amount of your time. But except the reduced personal time it limits your ability to take risks because you are not alone anymore.
Combine this with many years of failure or criticism and nothing good can be achieved in the end.
Do you think it’s good or bad that the bar is continuously pushed higher?
regards,
Damian
” But what affects your growth potential after a certain age? ”
–Goals > necessity > motivation.
“Do you think it’s good or bad that the bar is continuously pushed higher?”
–I have no opinion. It is fact, and I am just trying to adjust.
An interesting post, and obviously written by a single man under thirty. Life, as we all eventually discover, is a knotty thing. You set out in one direction only to discover, years later, that not only does the path not lead where you expected but that you no longer want to go there. Age, and the knowledge and perspective that (sometimes) come with age are an advantage over youth that can outweigh the latter’s flexibility and energy.
The elephant in the room is family. What happens to most men in their twenties is not that they passively lapse into stagnation but that they marry and have children. The marriage part usually works out badly, but either way the course of life is irrevocably altered. I have to wonder how Ludvig feels about his own parents, and how his own life has shaped their choices.
The age at which people lose their mental flexibility varies enormously. It is easy to find people who have become “locked in” as teenagers, incapable of meaningful learning or change, but one also can find people who retain adaptability into their seventies. Maybe the difference is genetic, but it can’t hurt to establish habits of thinking and learning when young. I think it’s always better to start moving sooner than later, even if one moves in the “wrong” direction.
To the extent it encourages younger people to adopt a positive direction in life, I agree with Ludvig’s intent, though not the particulars.
Agreed.
Hahah I love your commentator section.
Hehe, clearly a controversial topic. Kudos for bringing it up. You have balls (I imagine you will be attacked by angry geriatrics if this goes viral!).
Regardless of whether you are correct or not it is important information/knowledge, and certainly a “harsh reality” that will be fiercely resisted.
Personally I don’t know if this is valid or not, but from casual observation it definitely seems to be the case. I can see it all over my own relatives, all born in a middle class environment, bred in comfort, but having achieved nothing noteworthy. Including myself :P
I make no excuses.
How could I forget this! Yes, I too am sick and tired of the “It’s OK” attitude. It’s NOT OK to allow others to get rich off your time. It’s NOT OK to be a single mom. It’s NOT OK to be fat and lazy. So many enablers in our society trying to make money off ignorance that it makes me sick! Kudos indeed.
I don’t agree with Napoleon and Lee Kuan Jew. I changed after 30.
I know you “toot this horn” to prove your point; your target market is below 30, not such dinosaurs like me.
But the truth is you can always change. It’s just harder and harder with each passing second. But there is a hope for people at every age. Check out the second infograpic: http://www.entrepreneur.com/article/238924
I wholeheartedly agree that the sooner you start disciplines increasing adaptability, the better for you.
agreed…you can teach an old dog new tricks!
Yeah you can always change, and you seems like a pretty strong-willed guy Michal. I have been following you (in a non-predatory manner). Hehe.
Honestly I don’t really know what to belive about this right now.
Michal,
Actually, I don’t know that the typical SGM reader is below 30. And in real life, I mostly spend time with people older than myself.
I agree with you (and others) that change can happen later in life; it’s just less likely. I believe the more people I can convince of this, the better.
Regarding the infograph: Reid Hoffman is a very interesting person.
Well this was certainly a motivational piece! As I’m still in my early 20s, I guess it’s high time to shape my life before it’s too late.
Great article!
I really like this post Ludvig. Hopefully there’s still time for me ;)
How old are you, my friend?
I think he is in his early or mid twenties…
You make a solid point here. Almost makes be anxious about my future when I know it’s all about right now and in a few short years it could very well be too late. I’m on the right path, but there’s not much room for error. Now I’m all the more motivated to strive harder, quite my job, and become a success. I haven’t been here in a while Ludvig. Your site has come a long way and it’s looking great!
Don’t agree with this article Ludvig (I do admire your stuff, so don’t get all defensive). this is one of those articles that everyone can agree with all the points you made, by cherry picking the data to support your idea, but could equally find contradicting data to counter the idea.
..for example: “Neuroscientist Jay Giedd says that our personalities change more during our twenties than at any time, before or after.” I disagree, and would say its “set” by the time you get to 10 year old, (or earlier). any changes thereafter are behavioural adaptations to the enviroment, on-going, even when you get well past 30.
I think the enviroment/culture a person lives in determines alot how a person thrives/survives, plus, major “events, traumas, etc” can cause us to change the course of our lifes at any age. I would say for an older person who may not value money (as a yard stick for success) would have no reason to become an expert at making money. but it does mean its not possible.
I’m pretty sure there are plenty of examples of people who “woke-up and smelt the coffee” in their 40/50/60s when they were clueless in their 30’s.
I think the reason most people stay in homeostasis is because there’s not a good enough reason to get out of it, so its easier to stay in it. not because they haven’t developed the capacity before they were 30.
Peter
58 years old (case you were wondering)
–Yes, I suppose you could call it cherry picking (it’s my opinion, not a scientific treaty). However, I’ve done a good deal of research on the topic, and while I kept this article (and section in BOOH) short, there is much more that could be said.
I do not disagree that people over 30 cannot change; they surely can. I simply believe it is less likely–by the day–unless preventive measures are taken.
At the end of the day, life is uncertain. And, while I could be wrong, I don’t believe I am in this case.
Hey Ludvig. Great article as usual. I strongly believe what you say here is true. Didn’t know it was that common with discoveries being made by people younger than 30.
It’s sad to see how many people view their 20s the wrong way; as the time to “relax and have fun” (watch TV series and party).
By the way, should the link to this article really be “http://www.startgainingmomentum.com/real-in-a-world-of-fakes/”?
Or rather, it seems that the above link redirects to this page.
Fixed.
Great article as always Ludvig. I wasted my 16-26 years old period, and for the past three years have been recovering that lost period. While in my 27-30( now i have 30) years i have been recovering the lost time, it’s by no means easy. But if William James did recover himself starting at 29, everyone can also.
Cheers, Daniel.
Im pretty much in the same situation. Many would say that I am relatively “successful” given my age cohort, as I am above many in the hierarchy who started before me some years ago.
This William James seems like a curious character. I just skimmed his Wikipedia page. Have you maybe some good source on him, where you read that thing which you infer that he was 29 when he turned his life around?
Amazing article. I was doubtful at first how a book on homeostasis would work but now I see it really having amazing potential. It could be like flow. Is like you have a style of your own full of quotes and evidence from lives of the greatest. My questions
1. What advice do you have relating creating ones own megastar niche ? How does one go n about accomplishing this in such a rapidly changing economic environment? How much value do you see in the traditional going up the managerial ladder route?
2. I think statistics provides a better explanation For the age vs. Success trend. It takes even a genius at least 10 years to figure out what he works well with and to develop the knowledge and skill set (from age 10). From age 20 every year reduces your probability of success not (just) due to homeostasis but sheet statistics. The simple: if you haven’t done it in all this time how will you now?
I’m not discrediting homeostasis as a cause it most certainly is. But so is family, psychology of self confidence etc. But simple statistics is the most dominant reason. In other words if technology tomorrow eliminates homeostasis we would still see this trend But less severe
3. When can we patient sgm readers buy the book?
4. How does this relate to the picture of the future painted in the net oceans and do you recommend the rest of the futurica trilogy?
Thanks
Damn autocorrect. I mean Netocracy
Regarding megastar niche here is what I think…..
Im no expert (hehe i dont think there are any in this niche, maybe I can be the first?) but it seems to me that there are two main sorts:
* Those that invent something new (very rare).
* Those that take something or many things that already are kind of obvious, but haven’t already been “connected”.
I have no idea how the first sort does it…..maybe pure luck or genetics? And then they get famous and the media glorifies them and dumb people idolize them.
As for group #2 I think that they are smart/ambitious people who kind of work at it, and promote themselves.
Like I said Im no expert at this but this is how it seems to me, and I am studying and practicing to be like that second group.
Maybe you have some other insights?
For managerial positions and the traditional route:
It’s fine if you enjoy the work. But for very ambitious or talented individuals, the traditional career paths are generally too slow.
As Ludvig has alluded to sometime, and as I can personally vouch for, you have to become a linchpin if you are in a big company.
This has nothing to do with the article, but I wonder if fasting had a big impact on Tesla’s creativity or willpower? I recently read his biography as well as other info, and it seems he would fast frequently and sometimes go for days just thinking about his inventions, without interruption of food.
* adds = typo.
Ahh…this adds sheds some light on your cryptic “Enter the Gauntlet” article. :)
Stop copying Jeremy! ;)
LOL!
Good write-up and nice sequel (sorta?) to your previous post about entering the gauntlet! Am definitely looking forward to your BOOH book. This is a topic I’m very interested in.
Sequel indeed!
Ludvig,
I think this is one of your best articles in a while. You blend together quotes and your own analysis well in general. But in this case, the topic is just applicable, interesting, and every so slightly frightening that it all came together really well. At the same time though, I can’t shake the feeling that there’s a big difference between doing and preparing. At least, I know that in my own life, I can spread out prepping over months, but still find the actual event to be radically different in mindset. So I think there may be something more to be said for the wisdom and experience the older generation brings to new industries. I think it is notable that so many of your examples of outliers spent so much time studying the past. Like Newton said, “on the shoulders of giants” I suppose.
Anyways, regards,
Connor W
That’s nice to hear, Connor.
Doing and preparing can be the same. When you’re at the gym, forcing yourself to do another rep, are you being passive? No. You’re doing something; lifting the bar. At the same time you’re being preventive by–probably–adding on several years to your life span.
–The same argument can be made for reading, learning, and studying.
“I think it is notable that so many of your examples of outliers spent so much time studying the past. ”
–It is a very clear pattern. (Nearly) All the best people study history.
Yeah preventive measures and “action” can definitely be aligned. Just consider Ali training for his championship bouts, like the one in Manila.
An example of BOOH would be in this case perhaps the deliberate practice of doing something novel each day? Your doing something (new) while at the same time preparing for withstanding old age. That’s how I see it at least.
btw I’ve also noticed the history pattern from the biographies I’ve read.
I don’t really see this big difference between “doing & preparing”, what do you mean??
Ludvig you have an uncanny ability to put into words some of the things I have been thinking abou, but not quite been able to express or mentally finalise.
Although I don’t expect to become the next Mark Zuckerberg, I think that it is nearly impossible to accomplish anything truly earth-shattering simply by following the traditional education system and going into an established discipline whether in business or science.
Thanks John. I agree.
Nice, I look forward to reading your book when it comes out.
I’m with you / Cowen on the importance of entering new industries. And what Cowen says about guys like Mark Zuckerberg has held true earlier in history too, like for Rockefeller & Carnegie (as you surely know).
As far as I know, when they (R&C) entered into the oil/refinery and steel industries, those industries were new too. And they both also had solid business backgrounds before that, starting in their late teens, and learning from older businessmen before branching out on their own.
One more thing!
Carnegie was an interesting guy. He liked education & reading most of all, and wanted to sit around reading all day even in his 20s/30s, and felt it was the noblest task of man. Yet, he couldn’t “stop himself” (his words) from continuing making lots of money. I recommend his biography by David Nasaw (I think that’s the name!)
Everyone can’t be Newton, Einstein, Tesla, or Rockefeller, but nevertheless this is obviously an important pattern to keep in mind and memorize so that you don’t fall victim to various fallacies, like most “success stories” propagated through media bias.
I haven’t read that book, but it’s on my list. I’ve heard good things about it.