The Secret To How You Can Get the Benefits of Being An Expert Without Putting in 10000 Hours

Our society is obsessed with so-called experts.become an expert withot putting in 10000 hours2

From a young age, you are told to “study this” or “do that”.

You’re told to apply to this college or that university.

You’re told to get this degree or that certification.

Then… Some day… you will be an expert in your field.

If you want to be a doctor, a scientist,  a business person, or some kind of  expert academic dude, you can count on it taking at least 5-10 years before you start earning the money you want, or get the respect you deserve.

To be honest, it will probably take you even longer than that, unless you’re good at promoting yourself…

But what if you don’t want to become someone like that?

And what if being an expert is overrated?

Then I have some good very news for you.

In most cases, you don’t need to put in all that time into becoming an expert, if you’re only in it to get status, money, respect, or similar benefits.

For the most part you can actually just be “good enough”.

In many career paths it’s often better to be a well-rounded person who’s “good enough” at many things, than it is to be an expert who’s great at one or two things.

Why is this?

I’ll tell you why in more detail soon. Just read on.

Listen,  here’s what I want you to take away from this piece: Sometimes it’s necessary to become an expert to reach your goals, other times — most of the time — it’s not.

The problem is that most of mainstream society don’t understand what it means to be an expert, what role an expert plays, and what the real benefits of being an expert is. Because they never think about it or question why.


I want you to really question these things, so that you don’t end up like many other people — wasting time, money, and possibly even your career doing things you don’t need to do.

What We’ll Be Going Through

  • Society worships experts, almost like a religion. Why is this?
  • What power do experts have?
  • Becoming an expert is usually overrated, except in a few situations. I’ll tell you which ones
  • Becoming “good enough” at a combination of things is often a much better use of your time. Why is this?
  • You can enjoy the same benefits as the expert, without having to put in all that work, if you understand how.

Consider what I’m about to tell you a long-term game plan for self-development.

expert curve

Why Experts Exist

Leaders and followers. Wolves and sheep. Bosses and employees. Entrepreneurs and bureaucrats. Experts and laymen.

Have you ever stopped to consider why we use these expressions? And why we put them in contrast to one another?

The reason we do this is not only because they reflect how the world looks. There’s a larger, underlying, phenomenon at work: The limited capacity of the human brain.

And this limitation of ours is why we have an unconscious tendency of trusting experts, and sometimes even putting them on a pedestal.

Let me tell you why.

The Paradox of Choice

There’s a book called The Paradox of Choice written by scientist Barry Schwartz. The big message of that book is that most people think they like having a lot of choice, but they actually don’t.

Sometimes you don't want more choice. You want less. Perhaps you'd like Martha Stewart to help you pick out the "right" groceries for you?

Sometimes you don’t want more choice. You want less.  Perhaps you’d like Martha Steward or Rachel Ray to help pick the “best” groceries for you? Maybe you’d like them to give you a shopping list for some recipes?

Schwartz says that the common notion that, “more choice equals  more freedom which leads to more happiness”, is completely false for most people.

Because most people can’t handle having too many choices/options/freedom. It confuses them, and they don’t want to have to think.

Generals, rulers, and powerful politicians have known about this long before it was supported by science. For example, Lenin wrote:

Freedom is a very dangerous thing. We ration it very sparingly.

Smart business people have known to profit by it too. Henry Ford said that:

If I had asked people what they wanted, they would have said faster horses.

And Steve Jobs said that:

A lot of times, people don’t know what they want until you show it to them.

And the reason people don’t know what they want is because they haven’t spent that much time thinking about it.


1) It’s never been a serious problem to them, so why should they think of it?

2) They have probably never been exposed to the thing/idea/environment, so how could they think of it?

By just the same logic,  if you asked the Average Joe about something related to self-development, like what some of his long-term goals are, he probably wouldn’t have a clue.

He doesn’t know what he wants until he’s told what he should want by an expert.

Sound familiar?

That average guy just hasn’t put much thought into improving his life or expanding his options. He’s not thinking long-term at all. He’s busy following typical mainstream advice and jumping through the hoops of society, and with the remainder of his time he watches TV and drinks Coca Cola.

This is the type of guy who gets into self-development and spiritual stuff when he’s 40+, dumped by his wife for being a loser, has a midlife crisis, and finally “sees the matrix”. Then he tells everyone he meets that society has lied and cheated him out of the best years of his life. Someone else is to blame for the fact that he didn’t do any thinking of his own.

You know what I mean.

When People Want Choice — And When They Don’t

Seth Godin says some smart things about experts in his books, Linchpin, Purple Cow, and The Dip.

He says that you want to enlist the help of experts in two kinds of situations:

  1. When it’s a matter of life or death. (rarely).
  2. When you’re really short on time or energy. (Often)

Ok, so there isn’t really much to say about #1. It’s a no-brainer. If your life is on the line you will pay any price to preserve it. You’re not concerned with saving money or energy, because all of it is being poured into saving your life.

But #2 is more interesting…

Because, when you are short on time, the aforementioned “paradox of choice” arises. You don’t want more options — you want fewer options. You don’t have the time or the energy to go through all options.

So what do you do?

You probably look to see what an expert is saying and you take his advice at face value. That is the norm.

When time is low and confusion is high, nearly everyone wants someone else to decide for them.

Then this is amplified by the fact that most people don’t even like making decisions.


Because either they have weak willpower, or because they’ve already exhausted their willpower and energy for that day, and need to recover.

So, that’s where the experts come in. They save you time, energy, and possibly pain, by deciding for you when you don’t want to decide yourself.

There is nothing wrong with this — as long as you’re conscious of what’s going on. The only sin is ignorance.

The only problem is that most people are ignorant.

Yeah, you better do what I tell you to do. I am an expert.

Yeah, you better do what I tell you to do. I am an dictator expert!

“I don’t need to think… I’ll just listen to the experts and the authorities. They know what’s best for me…


And on top of this ignorance you can add the fact that most people don’t even like making decisions in the first place. They’ll avoid it if they can — and they can!

That’s why experts have power. The majority of their power lies in their ability to influence other people’s decisions.

…What they should wear, eat, buy, think, read, etc.,

This is why Napoleon Bonaparte said:

Nothing is more precious than being able to decide.

Quick Recap: Why People Want/Need Experts

  • Because of the limited capacity of the brain. To narrow down choices and simplify things.
  • In life or death situations
  • When time or energy is short
  • If they don’t like making decisions (few people do)

Alright, we’ve now cleared up some of the reasons why experts are popular.

We’ve also cleared up why you’d want to become an expert: To gain status, influence, and power — which can result in making a lot of money, if used intelligently.

Now, let’s take a look at how you can be “good enough” and still get the same benefits as most experts.

Don’t believe me?

Does it sound too good to be true?

Don’t jump to conclusions yet.

How to Get the Same Benefits as An Expert, But Faster and With Less Effort

The other day I was carrying an awkward, big-ass heavy couch. I carried it out from one apartment building into another apartment building. And then I couldn’t get it into the damn elevator. It was annoyingly close, about an inch away from fitting!

It was extremely irritating because I had to go back with the couch — mission failed.

The reason the couch didn’t fit was because the elevator door was designed in a “stylish” (idiot) way that took up extra space. The architect who designed it was a fucking dumbass who cared more about making a cool door than he cared about making a convenient elevator.

This immediately made me think about the book Fountainhead, by Ayn Rand. Because that’s one of the main themes of that book…

…but the book also says some very smart things on the topic of influencing people:

…As the summer months passed, as his list was exhausted and he returned again to the places that had refused him once, Roark found that a few things were known about him and he heard the same words –spoken bluntly or timidly or angrily or apologetically –“You were kicked out of Stanton. You were kicked out of Francon’s office.” All the different voices saying it had one note in common: a note of relief in the certainty that the decision had been made for them

a note of relief in the certainty that the decision had been made for them.

In the case of this quote, the decision was made using social proof. And this is the most powerful way of influencing people’s decisions.

How does it work?

People base their decision off of the judgment of other people — especially the judgment of people they look up to, or experts.become an expert by using social proof

But listen, here’s the thing: Experts sometimes have social proof, but you don’t need to become an expert just to get it!

If you appear to be chosen by others, you can get a similar kind of influence — a similar power — that the expert has…

…without you having to put in 10000 hours to get a fancy doctorate degree or some other bullshit like that.

Let Me Give You the Marketing Perspective

Al Ries and Jack Trout are two very well-known marketing gurus. They’re most famous for coining the term positioning.

Positioning means having a specific association in the mind of your target audience. In plain English this means: How people see you.

Guess which is the best sort of positioning that you can have?

Best as in most profitable, that is…

Is it to be seen as an expert?

Close, but no cigar — guess again.

Ries and Trout say that the best positioning is to be seen as being popular.

NOT being an expert, not being the best. But being popular.

So, even if you were the world’s foremost expert in some niche, you still wouldn’t influence as many people, or make as much money, as the most popular guy in that niche would.

[Note: And let’s take it further. You don’t even have to be the best. In marketing perception is reality. So, it doesn’t matter if you actually are the best, all that matters is whether people believe you are, and associate you with being the best at something. But, even if you were the best, it still wouldn’t be as profitable as being perceived as popular would be.]

How crazy is that?

Not only do you NOT have to actually be the best, but you don’t even need to be perceived as the best.

You only need to be perceived as being POPULAR.

That’s it.

You think I’m bullshitting you?

I’m not…

…and this isn’t just true in business or marketing. This is a general principle that can applied to nearly everything.

Think about it:

  • Nearly everybody buys Coke over Pepsi, despite the fact that blind test experiments show that people actually prefer the taste of Pepsi.
  • It’s not necessarily the most ripped, rich, well-dressed, and successful guy who gets all the girls in the club. It’s the guy who’s there with a bunch of other girls and appears to be popular and fun.
  • It’s rarely the candidate who looks best on paper that gets the job. Employers will nearly always pick the candidate who has a personal connection with someone else who works there.

That’s the awesome power of having some relevant social proof — and being perceived as popular.

So, if you can combine that popularity with being “good enough” in a couple of different areas of your life, you can still get the same results as the expert, without having to put in those proverbial 10000 hours of hard work.

Situations Where Most People Think They Need an Expert — But Really Don’t

You could say that 90 % of people want simple and ready-made products and the other 10 % like customization, and having more choice.

This is why Apple computers sell so well.  Because the 90 % “just want their damn computer to work”.

Remember, this is part of the “Paradox of Choice” phenomenon I told you about before.

Most people don’t like choice since they don’t want to — or can’t — handle it. They’re busy processing other information. And due to energy limitations (or untrained brains) they want to avoid any new choices…

…because having a choice implies having to make a decision, and making decisions requires energy and willpower — that they don’t have. Point being: In certain situations people don’t like to think. They’d rather listen to an expert.

The problem with this is that most people don’t know this. They don’t make the distinction between,

“I don’t want to do this”


“I can’t do this myself

And the result of this is? That’s right…they give away power to experts at times when there is no need for it. And they are more likely to be influenced by social proof and look to do the popular thing.

This is why people follow crazy trends. This is why old ladies and middle-aged men have bought yoga pants that they look horrible in.

Here are some typical examples where people take advice they often don’t need:

  • Doctor appointments, drug use, and medical advice
  • Financial investments
  • Business and entrepreneurship
  • Advanced technical stuff

…Just to name a few.

Can you think of any other ones?

How Experts Take Advantage of This

The thing is that you could handle most of these things yourself, if you wanted to.

Sometimes it makes sense to listen to the expert, or look at reviews and see what’s popular, and so on. It makes sense IF — and only if — after having thought about it, you determine that the gains outweigh the losses.

But my point is that…

You rarely need an expert to help you decide. It’s just that most people have been indoctrinated to think that way.

Experts usually take advantage of this situation and try to make as much money off of you as they can. Instead of benevolently looking out for you as a client, they try to cheat you.

“Mirror mirror on the wall, who is the financial expert with the biggest balls?”

Take the financial sector for example.  It’s more or less a complete fraud. They dress up half-wits in nice suits and train them in salesmanship. These half-wits then talk you into getting an index fund, and then proceed to steal your hard-earned money through yearly placement fees.

Do you really need an expert to place your money in an index fund?

Hell no.

You could do the same thing yourself in an hour, and cut out the middleman.

But of course the financial person will tell you how much you need him, and how your investments will dwindle unless he looks over them (he won’t).

The financial sector is one of those examples where you can be just “good enough” and you’ll still do as well as most experts. Because hardly anyone beats the index consistently without having huge sums of money.

So your time is probably better spent doing something else.

Now, let’s talk about the type of situations where you definitely want to be an expert…

When You Want to Be an Expert: The Superstar Effect

The Superstar Effect is at play when there is a disproportionate reward to be gained by being the very best at something. When it’s “winner-takes-all”. Good examples are superstar celebrities and athletes — hence the name.

3 different examples of the Superstar Effect:

  • #1: Lebron James, Cristiano Ronaldo, and Roger Federer earn millions upon millions of dollars a year. But what about that guy who came in second? Exactly… You don’t even know his name. And, more importantly, he doesn’t get the endorsement deals. That’s where the money is.
  • #2: Vanilla ice cream consistently outsells chocolate — and every other flavor — many times over in almost every country.
  • #3: The top blockbuster movies outsell the second or third most popular movies many times over. Compare Avatar to the other movies premiering at the same time. According to Wikipedia, Avatar grossed $77 M its opening weekend. At the same time the second and third most popular movies that weekend probably didn’t earn more than $5-20M.

Can you think of any other good examples?

Anyway, the Superstar Effect does NOT apply to self-development.

So there is no incredible gain to be had by memorizing all of Tony Robbins’ books.

When The Superstar Effect is NOT at Play

Let’s take socializing/being charismatic as an example. There is no such thing as a Superstar Effect there, unless if you’re a Hollywood Celebrity.

And you’re not.

So if you want to be someone who’s interesting and entertaining to be around you just need to be cooler than the average person.

And you WILL be cooler than the average person if you’re “good enough” at a combination of things.

Now, let’s talk about pickup, because there are a lot of young guys who think they need to be great at that. They think they need to be expert pickup artists.

…and that’s WRONG.

To pick up a woman in a club, you simply need to be cooler — more interesting or fun — than the other guys in that club. And not necessarily all of them.



You don’t need to dress or look as nice as this Casanova guy. You just need his girls to get some social proof and seem popular.

Because you’re only going to be compared to the other people in that same environment. The girl is not going to compare you with Brad Pitt. He’s not there. But Bob, the fat slob is. And you’re looking pretty cool in comparison to him.

All it takes is being “good enough”. And this is often the case for women too, although looks matter much more as a woman.

In both cases, there is no need to become an expert at pickup, dating, or whatever you want to call it. Because most people will settle for what they get — and they don’t know what they want until they get it.

There is no Superstar Effect to be had by becoming “the best person in the world” at picking up women, or by flirting with men.

Because if you’re doing these things you’re not competing with the whole world. Only with the other people in the same environment. It’s all relative to your closest surrounding and who you’re being compared to.

The smart thing (in terms of ROI) is to just be “good enough” and then create some social proof and leverage that so that you’re perceived as being popular.

That’s a better use of your time.

When Being “Good Enough” Works Even Better Than Being An Expert

They say that to become an expert at something it takes 10000+ hours of work.

They also say that to become an expert you need to make all possible mistakes in a narrow field of knowledge.

That may be so. But most people don’t want to pay that price — most people don’t want to be experts. Most people just want to be good enough.

…And if we’re to listen to Harry Beckwith, author of Selling the Invisible, that also works surprisingly well in getting the attention of other people when it comes to marketing an intangible item, such as your expertise/competence.

If you try to position yourself by saying that you’re the best in the world at something, you’ll instantly make people think: “I doubt it.” and they’ll become skeptical, unless you have a Nobel Prize or other impressive credentials.

So unless you are 100 % sure that you really are the best, you shouldn’t do it.

Don't say you're the best unless you've got cool credentials -- like this arcane diploma.

Don’t say you’re the best unless you’ve got cool credentials — like this arcane diploma.

But if you just say that you’re good, great, or better than 80 % of the rest, and add in some other benefit, then you can still market yourself and your personal brand successfully!

Unless it’s one of those cases where people want experts only, like in life or death situations. Saying “I’m Dr Bob, the decent but friendly brain surgeon”, won’t work.

When Being Seen As an Expert Can Be a Disadvantage

People are going to have a much easier time understanding you and identifying with you when you’re just “good enough” at something.

Because then there’s typically a lower risk that you suffer the curse of knowledge. Meaning that you don’t confuse laymen.

When you’re “good enough” at more than one thing, you can explain things in a way that other people can understand. Believe me, this stuff comes across in your communication with others.

But if you become an expert most people will not identify with you as easily. They’re likely to put you on a pedestal, or they may secretively become jealous and dislike you — although they will probably take your advice.

This is taken from the website of a semi-famous expert doctor. He targets normal people. Do you think they understand this? This is the curse of knowledge at work.

How (smart) Experts Deal With This

Most people don’t identify with multimillionaires and elite people. They can’t comprehend that lifestyle. So, how do smart elites try to deal with this?

They’ll downplay their status and try to seem more “ordinary” than they really are.

“Me? I’m just like you! I go to church just like you do. I always contribute to my community and help out in the soup kitchen. And I eat junk food, like you do. Why am I a billionaire? Who knows, I just got lucky! I just did what I loved doing and with the help of God things worked out.”

Being identified as ordinary — and being likeable — is probably the single most important characteristic required to be a successful politician.

Because if he’s not likeable, he won’t be picked by the masses. The masses care more about liking the candidate and about being entertained, than they care about how the country is run. It’s always been like that.

That’s why Romney lost to Obama. (not that I was pro-Romney or anything)


Obama was more likeable than Romney

I don’t watch TV much. But some time ago I watched the entire series House of Cards. It’s the best TV series I’ve ever seen, so I’m not too unhappy about that decision.

The main character in House of Cards is Francis Underwood, played by my favorite actor: Kevin Spacey. Underwood is a hyper-Machiavellian vice president who’s scheming to become president — and he’s completely ruthless.

He doesn’t even shy away from killing people!

Yet, for some reason, there are scenes where he plays video games and gets high.

Then it got me thinking…

Why was that scene shot?

Two reasons:

1) To help the typical male viewer identify more with Frank Underwood by thinking…

“He’s just like me — I play video games and get high too. So by association I can also become the vice president!”.

2) An excuse for product placement and to earn Netflix money.


Is it Worth it Becoming An Expert?

At the end of the day, you gotta ask yourself whether you want to become an expert — or not.

If you do, that’s awesome.

Just make sure you think it through first, because it might be a waste of time depending on the reason you’d want to become an expert.

You could “hack” yourself to getting those same beneficial results much faster, without putting in those proverbial 10000 hours.

Think about it.

Sometimes you want to be an expert — the very best. Especially if the Superstar Effect is at play.

Sometimes — most of the time — being “good enough”, building relevant social proof, and being someone who’s likeable and easy to identify with is even better.

It depends on the context.

It depends on your goal.

It depends on who you want to attract.

And being “good enough” still isn’t easy.

Most people are at best mediocre at many things.

My strategy is to become “good enough” at many things — and then we’ll see.

What about you?

Do you want to become an expert?


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  1. Hey! That’s not an arcane diploma! That’s an treasure map!!! You cheated me!!

  2. Great read and digging the Ayn Rand quotes! :)

  3. This reminds me of people who make predictions about sports and wine tasters. They did a study of sports analysts and found that their predictions were less than 50% accurate. They would have actually done better by flipping a coin. Yet, people listen to them as if they know what they’re talking about. The same goes for wine experts. Most people don’t really have advanced enough senses to pick out the subtleties of wine yet many act as if they do.

    Act like you know what you’re doing and most people will fall in line. Most of us are clueless and will just listen to the person who seems the most confident. You don’t need to be an expert on a subject from what I can tell.

  4. Wow Ludvig, this had been a long read, and at the same time very interesting. It basically sums up a lot about the whole expert hypes that is going around.

    I feel the same when it comes to this whole expert stuff, it gets me pondering a lot at times. “Do you really need to be Steven Hawkins to give your two cent about space exploration?!”

    I guess people just don’t want to think about anything. LOL

  5. This, ‘eBook in an article’ format is pretty darn tasty, Ludvig.

    I think it’s interesting when you discuss perception as being main factor in determining what we need to focus on. I recently watched a video where 2 well known guys in the guitar industry did a blind fold challenge with 4 guitars from the same company. Ranging from the low end, to the higher end models. One guy thought the £600 guitar was actually the £1500 guitar – and the only difference is where the guitar is made (Japan v Korea)… other than that, the materials are exactly the same.

    It just goes to show that having a strong brand name is 90% perception, 10% quality. The expensive guitar was 10% better, but was more than double the cost – yet it fooled the guy when blindfolded. Proving that pre conceived ideas and expectations count for more than we give credit for.

    Also, good shout for recognising that we only need to be better than the average to get the girl in a bar. The top 1% will get a girl regardless, and everyone else is merely playing the numbers game. Ignore the 1% guys and just by being better than average, you’re putting yourself ahead of the queue.

    Great thoughts.

    • Jamie,

      “‘eBook in an article’”

      –That’s a nice way of putting it. Yeah, I think I will try to write longer and more qualitative articles whenever I can. I think it’s more useful, and I enjoy it more.

      Interesting to hear about the guitars. I’m sure there are lots of other experiments that prove the same thing. Perception is reality.

  6. Hey Ludvig, I refound your work again via GLL Chris and it felt like a breath of fresh air.

    Originally I learned of your work via victors site, on the one little favour article in January of this year.

    I remembered thinking you were really onto something with your analysis of psychological behaviour and in particular I loved your article on Dunbar’s number and the halo effect.

    Anyway just wanted to say I respect your drive and the way you conduct yourself with boldness and daring.

    In the spirit of adding and giving value I wanted to say that, there are a few format tweaks on your mobile versiin of thebsite that need to be done so its easier to read. The sites articles hangs on the left of the page and there’s usually a large grey area of space to the right hand side that makes it all look off centre. Secondly for comments the reply ones tend to squish to reddit style thin columns are there are more from followup child comments to each parent response. I think with a few formatting tweaks it could look as amazing on the mobile as the content is on the site.

    Hope that’s of help, and keep doing what you do.


  7. Wow… an hour well spent on learning such useful stuff!

  8. Hey I subscribed 3 days ago, just checked my link for the 75 tips. Didnt work, says I need a PW. What’s wrong?

  9. I just finished reading (skimming) your little post here and guess what bro! i think it sucks. I have written better posts myself on my own blogg. Why do you get a bunch of stupid comments and not me when my articles are better and a lot more original!? Wtf is wrong with the world why do people only pay attention to unoriginal shit. I give up

    • Hey Narduar, if the quality of your comment is any reflection of the quality of what you post on your “blogg”, I think I know why you aren’t getting any readers. Too bad for you that self-service gas stations have so drastically curtailed the career opportunities available at your level.

    • Guess what bro?

      I don’t know and I don’t care.

  10. Hey just came from gll.. great post over there, loved it. Also sent you an email that in hoping youll respond to :)

    This post here is great too, seems like u and chris both like writing long in-depth posts. Another thing you guys have in common is that you both violate the preconceived notion that gymrats are stupid. That is meant to be a complimant! :D

  11. “Here are some typical examples where people take advice they often don’t need: […] * Gym and fitness”

    This is the worst, especially when it comes to “personal trainers” at the gym. I guess there are some good ones, but in most cases it’s more like “pay me $100 / hour and I’ll show you how to add 15 pounds to this toe-curl machine which you will definitely [not] need.”

    I know people who would actually pay for that shit, and take the advice of the “experts” over someone who is actually ripped just because “experts are educated in this area, and the gym rats are not”. Lazy people with money + some retarded “PT”-certificate = Lots of $$$ for the gyms.

    Uhh, every time I read your articles, there is SOMETHING that makes me mad. Haha. That being said, great article as always, Ludvig, I enjoyed it :)

    P.S. I got a new article up now. Maybe not the greatest but it’s something.

    • Hey Alex,

      Speaking of personal trainers, when I was at the gym about 1 year ago I had one of those personal trainers approach me. I had just done 10 sets of deadlifts and was on my third and final set of stifflegged deadlifts. Naturally I’m very tired.

      Then the guy comes up to me, looks down on me patronizingly and says: “Hurts in your back eh? That’s cus’ your doing it wrong. Here, take my card [flips up card dramatically with fingers] and I’ll show you proper form.”

      Needless to say I did not contact him.

      “Uhh, every time I read your articles, there is SOMETHING that makes me mad. Haha. ”

      –That’s good. Anger is a necessity for action.

      • Ludvig,

        I’m sorry to hear about that traumatic experience. I had a guy who was neither a personal trainer nor ripped come up to me and criticize my deadlift form. He looked like he just came up of his mom’s basement, and did not do much else than look at people in the gym.

        “Anger is a necessity for action.”
        True. I hadn’t really thought of it until you said that, but nowadays I find that I make use of anger more effectively, i.e. use it as motivation instead of letting it depress me.


        On another note, I have read your 75 Practical Self-Development Tips now. Short and sweet, I liked it, even though I had already been exposed to most of it through your blog, self-development material in general, and life experiences.

        Tip 57 — “You need quantity to produce quality.” True again. I have always been a perfectionist, trying to get the first output to be the best. It works sometimes, but most often not.

        [inside some other tip]: You referred to Nicomachean Ethics. Have you read it (partly or in its entirety)?

      • On Nicomachean Ethics:

        — I have not read all of it, but select parts. And it was a while back. Like 1-1.5 years.

  12. Hi Ludvig,

    Serious good weighted post!

    This is reminders me of an article I read a few years ago – It was a really simple test completed by the sale of ice-cream.

    One stand had 36 choices of ice-cream the other had only 10. They were trying to prove the point that humans prefer less choice and it worked. The one with the lesser sold out by a ridiculous percentage.

    Humans are great at these psychological test – maybe its time to stop using the white lab rats and give societies bums the chance contribute great things to science.


    • Thank you Naomi!

      “Humans are great at these psychological test – maybe its time to stop using the white lab rats and give societies bums the chance contribute great things to science.”

      –Haha. That’s the smartest thing I’ve heard all day long. Seriously!

    • Using bums for psychological experimentation would be a lot like using rats – if you injected the rats with alcohol until their brains shriveled.

  13. Fantastic post! Your separation of when being an expert is useful and when it’s not is really great… it’s a reminder that copywriters get paid to influence the young and old, smart and dumb – and that’s only possible by not being too experty.

    It’s about being human (with some myth)

    • Thanks a lot Kyle,
      That makes me feel good, coming from you. You’re one of my favorite writers.

      “It’s about being human (with some myth)”

      –Definitely. Coming up with the myth part is the heavy mental lifting.

  14. Hey Ludwig

    great post, really interesting read, as always.


    I think you are making a false parallel. Being an expert is absolutely not the same thing as being popular. Nor are the benefits of being perceived as an expert the same as actually being an expert. Historically, many of the great experts in their field were either extremely unpopular or poorly rewarded in their own lifetimes.

    Tim Berners-Lee is an interesting case study of an individual who has made an extraordinary contribution to society in the 21st century, but whose rewards have been tiny compared to other peers who pursued commercial and popular recognition. He doesn’t seem too fussed about it.

    I spend most of my professional life working alongside experts, coaching them on how to be more commercially successful. The one theme that comes out consistently is that their definition of success is DIFFERENT to the ones you outline in this post. They tend to value:
    – peer recognition (i.e. acknowledgement of their contribution from people they trust and respect) over popular recognition
    – productivity (i.e. making something that they believe to have an intrinsic value) over income
    – discovery (i.e. the satisfaction of finding out or experiencing something specific) over diversity

    The problem stems from your initial point about choices. Many people, especially those who are taught to “study” from an early age, are presented with thousands of ideas of what it means to be successful. If we think of these as choices that they have for their lives, the result is that they have too many and become unhappy as a result. When they understand that – in many cases they take the opposite path to the one that you have outlined.

    They STOP CARING ABOUT BEING POPULAR and concentrate on doing the things that they find personally fulfilling.

    Just a thought…!

    • Hey Kelvin,

      Thanks for the great comment!

      “Being an expert is absolutely not the same thing as being popular.”

      –I agree with you. If I was unclear about that then it didn’t come across clearly enough in the article.

      I like your explanation of the “traditional/real expert”.

  15. I would say the typical Financial Advisor would want to put client`s money in an actively managed fund that has higher fees and performs worse (on average) than a passive index fund.

    People trust those advisors also for the reason to have someone else to blame if things go wrong so they do not look stupid. What the mayority of the people do not realize is that it is stupid to trust every so called “expert”.

  16. Bob the slob says

    “This is the type of guy who gets into self-development and spiritual stuff whem he’s 40+, dumped by his wife for being a loser, has a midlife crisis, and finally “sees the matrix”.”

    Crap that’s me!

  17. Thank you Ludvig, a good article as always.

    My inevitable comments:

    “In many career paths it’s often better to be a well-rounded person who’s “good enough” at many things, than it is to be an expert who’s great at one or two things.”

    This is very true, and it’s one of the reasons I advocate doing things for yourself whenever practical. Only experience can make you “good enough” at something.

    “Society worships experts, almost like a religion. Why is this?”

    It’s partly because most people are not “good enough” at /anything at all/, and therefore whatever experts do is entirely outside their comprehension, like magic. Someone with a little understanding of a field knows that that field’s “experts”, and by extension experts in other fields, are fallible mortals – not magical, and not (usually) geniuses of any sort.

    “…most people think they like having a lot of choice, but they actually don’t.”

    Freedom from choice, is what you want
    Freedom of choice, is what you got

    P.S. I would let Rachel Ray pick my groceries if she let me pick her lingerie.

    “…or because they’ve already exhausted their willpower and energy for that day, and need to recover.”

    I like your insight that willpower (like concentration) is a resource, something that can be depleted and replenished, not simply an attribute. I see a parallel with qi.

    “…the best positioning is to be seen as being popular.”

    This has long been recognized by political factions in the U.S. At every election, every candidate releases polls and surveys proving that he is the most popular. Likewise, every lobby releases polls proving that their position is the most popular. I recall that in 1996, the National Rifle Association had polls showing 90%+ opposition to gun control, and the anti-gun lobby had polls showing 90%+ support for gun control. 90%+ of polls are designed to /influence/ what the public thinks, not to /discover/ what they think.

    “Can you think of any other [examples where people take advice they often don’t need]?”

    Several. Auto mechanics are one of the most notoriously exploitative groups of experts. Lawyers are just as bad. There are times when a mechanic or a lawyer is necessary, but most of their business comes from tasks that most people could do themselves, not only more cheaply but more conveniently and reliably. And even more so than many experts, mechanics and lawyers may /deliberately/ give self-serving bad advice. Salesmen of course do the same thing, but surprisingly some people take their advice even though the salesman’s interests are obviously and directly opposed to the customer’s. Tax specialists are a well-known class of parasitic expert – the victim has to do nearly all the actual work anyway; the tax “expert” only spends a few minutes filling out forms using information obtained by the victim and instructions that are readily available online. Reviewers and critics of movies, books, music etc. are another nearly worthless class of “expert”. Who really needs an expert to tell them what to watch or read or listen to?

    “…if you become an expert most people… may secretively become jealous and dislike you — although they will probably take your advice.”

    Not, in my experience, the last. If people feel that they can’t understand you, they will assume you are trying to put one over on them and refuse your advice. It’s very important to make people /feel/ like they “get it”, even if they are utterly clueless. You can try to use expertise to intimidate them, but that can easily backfire. The reactions of American “Creationists” to science and scientists form an instructive example.

    • Hey Abgrund!
      Great examples, as always.

      “It’s partly because most people are not “good enough” at /anything at all/, and therefore whatever experts do is entirely outside their comprehension, like magic”

      –It’s (not) funny, because it’s true.

      “P.S. I would let Rachel Ray pick my groceries if she let me pick her lingerie”


      “I see a parallel with qi”

      — You mean the “energy” thing in Feng Shui and Asian culture? I don’t know much about it, except for hearing an old man talk about it when I practiced Karate as a kid.

      “90%+ of polls are designed to /influence/ what the public thinks, not to /discover/ what they think”.

      –Right. Polls, statistics, and surveys can all be manipulated or easily misinterpreted. Never trust statistics that seem strange.

      “Salesmen of course do the same thing, but surprisingly some people take their advice even though the salesman’s interests are obviously and directly opposed to the customer’s”

      –Right. Always question what their incentive in the specific situation is.

      “Reviewers and critics of movies, books, music etc. are another nearly worthless class of “expert”. Who really needs an expert to tell them what to watch or read or listen to?”

      — Man, don’t even get me started. TOO many people…

  18. I’m liking the longer posts Ludvig. Some things can’t be explained in nice brief bitesizes and are worth the time. Love the House of Cards reference too. It’s one of my favourite shows right now.

  19. Hi Ludvig,

    Great site, I found Start gaining momentum very interesting. Have you read or heard much of James Altuchers work if not I think you would find it informative and his daily ask Altucher podcasts are rarely uninteresting. On the same note Ice-Ts final level podcast has an interesting mix of topics from what I have heard.


    • Hey Matt,

      I read a few articles from James Altucher about 1-2 years ago. Other than that, not so much.

      I have not listened to Ice-Ts podcast. I don’t like podcasts very much, I prefer reading to listening. If I listen to something I prefer to do it while moving.

  20. Amazing post Ludvig!!!!!!

    One thing I would say…

    A typical definition of “expert”:
    Having or involving a great deal of knowledge or skill in a particular area

    The “right” way I believe an expert should be beheld is someone who’s put in the time to receive the “scars” of a particular craft. If I ever think of an “expert” (I don’t – I think it’s just a label), I personally imagine someone who’s spent a lot of time working through different ideas for an area of thought, and therefore has first-hand knowledge of the pitfalls & “ways” to do certain things.

    This is what I believe every person would associate an “expert” with. However, the problems occur when you have to decide on “who trust”. Logically, you’d imagine the person with the largest “following” would be the most applicable person, but not so. It’s the person who achieves results in the most robust, holistic way possible.

    “Expert” status (especially labelling yourself with a degree) is designed to give people the ability to associate your experience with a set of activities you’ve performed. Whether you did those very well is irrelevant

    For example – if someone is a “Doctor”, you’d expect them to have gone to medical school & know exactly how to remedy your various ailments without causing any further issues. That’s what being a “Doctor” is for; whether it means you’re a good one is another matter.

    Therein highlights an issue you may have – if someone’s goal is to *become* an expert, perhaps it hides the true reason for what they’re trying to do?

    It’s my experience the best in their field never intended to be so – they just happened to get there by doing something on a continual basis, until various ideas & “ways” of doing it stuck. The irony, though, is that EVERYONE places much more value on the “celebrity” elements of their character. Often alluded to as “social proof”, it’s not “proof” at all in many instances; it’s just “herd mentality” placing value on who they’re able to associate with.

    I think the core of what you’re saying is actually a problem regarding mediocrity / excellence. Mediocrity is much about status / materialistic gains (titles / labels / search ranks) to make oneself *appear* to be successful; Excellence is about inner reward & self fulfilment, and generally attracts long term results, where you’ll end up being seen as an “expert” by virtue of working at it for a long period.

    Capitalism / freedom highlights this polarization perfectly –

    People automatically assume that because someone has a lot of other people around them, they *must* have the “scars” to warrant them being an expert. Ironically, it’s often the people who sit quietly in the corner who are MUCH more qualified to provide information than the ones in the spotlight

    I believe Caesar summed it up well, although indirectly:
    “It is not these well-fed long-haired men that I fear, but the pale and the hungry-looking.”

    Always look for the quiet one who doesn’t say very much.

    • Wow Richard,

      Great thoughts. I definitely agree with you on the mediocrity/validation-seeking thing.

      “Therein highlights an issue you may have – if someone’s goal is to *become* an expert, perhaps it hides the true reason for what they’re trying to do? ”

      –Perhaps. The point I wanted to make in this article is that if you just want the results, then get the results in some smart way. But if it’s the fulfillment you want, then you really want to put in the time to *become* a ‘real’ expert.

      Nice Caesar quote. Hadn’t heard it before.

  21. Joe Hilton says

    I love reading your posts Ludvig, because I know that I’m going to come away knowing more than I did before reading them. The level of commitment you have to pumping out really great and informative articles is truly astounding. For example, the paradox of choice is a real eye opener for me in that you would think that giving people more choice would give them more freedom. However to learn that it’s actually the opposite and that most people don’t actually want to think, they want the choice made for them is quite shocking really!

    I have learnt a lot of things from reading your articles and a lot of it I’m going to remember throughout my life and I will make sure to spread the same information so that people can really better themselves, just like you’ve helped me better myself!

    Keep up the great work and I can’t wait to read more articles you pump out

    • Hey Joe,

      Thank you for the praise!

      “because I know that I’m going to come away knowing more than I did before reading them”

      –That’s perfect.

      On the paradox of choice:
      This is actually highly useful information when it comes to sales as well, and it’s one of the reasons why most big companies offer at most 3 different options, that are all easy to distinguish between.

  22. Wow, great stuff Ludvig. Really liking this, and last week’s too.

    When are you going to put out a book/product? I’d support it.

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