StartGainingMomentum

Ludvig Sunström February 18, 2015 50 Comments

The Intelligent Man’s Guide to: Consumerism (Part 2: Progressive Obsolescence & The Secret Power of Women)

This ad (to the right) is highly “incorrect” in modern consumer culture.

But that wasn’t the case 50+ years ago. Although it wasn’t her intention, Christine Frederick is responsible for this gradual change in culture (and advertising).

Christine Frederick was a home economist, editor of multiple papers and an advertisingContinue Reading…

Filed Under: Lifestyle, Philosophy

Ludvig Sunström February 14, 2015 89 Comments

The Intelligent Man’s Guide to: Consumerism (Part 1: PR and Advertising)

Alternative title:

How Culture Got Hijacked to Sell You a Bunch of Stuff You Don’t Need

Breakfast was invented to sell bacon.

The catchphrase used–and regurgitated by all the confused consumers–was the necessity of getting a “full and hearty breakfast” each morning.

This happened in the 1920s.

Later breakfast was reinvented to sellContinue Reading…

Filed Under: Lifestyle, Philosophy, Psychology

Ludvig Sunström January 5, 2015 74 Comments

How to Write Your Strategic Objective

I don’t want to be a product of my environment.

. . . And neither do you.

I want my environment to be a product of ME.

. . . And so do you.

Because I feel this way I have now put together my strategic objective for 2015. I have created two copies of my strategic objective; one for my commonplace andContinue Reading…

Filed Under: Practical Tips, Self-Development

Ludvig Sunström December 15, 2014 79 Comments

The Intelligent Man’s Guide to: Mainstream Media And Mass Culture

“No. . . I don’t like this! Why can’t there be any happy news? This is no fun.”

So said: (a) Britney Spears or (b) Robin Williams or (c) Nelson Mandela.

The correct answer is none of the above.

It was said by. . .Continue Reading…

Filed Under: Lifestyle, Psychology, Self-Development Tagged: TV is for fools

Ludvig Sunström December 3, 2014 40 Comments

Best Practices for Getting Ripped and Killing it (in the gym)

I was talking to my friend Filip the other day (he’s the guy in the image).

We were discussing some of the mindsets and best practices behind getting ripped and having great gym workouts. Or as I call it — the philosophy of rippedness.

It was surprising, for us both, to notice how similar the core ideas of our gym-ideologies are.

In this article I’ve summarized some of our main ideas and practical tips.

Both Filip and I got ripped pretty fast after having set out to achieve that goal. He did it inContinue Reading…

Filed Under: Fitness and Health

Ludvig Sunström November 24, 2014 56 Comments