The 13 Minute Workout: How to Maintain Your Physique with Minimal Time Spent

 [How I cut my total workout time in a third and even put on a lot of muscle.]

If you had asked me one year ago, “Ludvig, could you maintain your body by spending a third of the time in the gym, and barely even getting sore?” I would have flat out told you no.

Now, I’m not so sure.

Is it possible to put on weight, gain muscle, and stay in shape without adhering to long conventional workout routines? This has been the case for me the past 6 months.

Let me give you the rundown.Continue Reading…

My Top Lessons from 2016

2016 ludvig sunström travels

Current Inspirations:

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Timeless Lessons on Process & Creativity from 3 Musical Masters

in-japan2

[Picture taken on top of a mountain by Lake Ashi, ~40 minutes from Mt. Fuji.]

If you’ve ever been to Japan you’d know it’s just as beautiful as it is depicted in the movie The Last Samurai.

That’s why guys like Larry Ellison and Steve Jobs went there for inspiration…Continue Reading…

15 Lessons Learned from Mikael Syding

Mikael Syding as seen on TV

We had just finished a 2-hour workout and got out of the gym.

—Now I was going to pick Mikael’s brain: was he going to head a new billion-dollar hedge fund, take one of the CEO positions he had been offered, or maybe become a full-time angel investor? It was not an easy decision to make. . .Continue Reading…

Pounce on Opportunity & Sacrifice for Success (U.S Travels + Vlog w/ Kyle Eschenroeder of StartupBros)

Mariott Idyllic view again -- StartupBros Import EmpireIt was my 5th day of the StartupBros Import Empire event and I was staying at the Marriott [as pictured above].

The Ritz-Carlton–where we stayed for the first 4 days–is better. It costs $350/night, for normal folks. . .
Continue Reading…

Grind it Out and Lay the Foundation

spartanwarrior

The philosopher/author/artist–all-round brilliant fellow–Johann Wolfgang von Goethe said that:

Girls we love for what they are; young men for what they promise to be.”

–And so it is: Young men are squires.

Until they pass The Gauntlet, they’re notContinue Reading…

Contrast to Past: Is Modern Man More Motivated than 300+ years ago?

modern man img

I was in Norway (Stavanger) and climbed two mountains last week.

It was physically challenging, because I’d done squats the day before (120 kg x 6 reps).

When we hiked up one of those mountains, my brother told me: “ifContinue Reading…

Enter the Gauntlet

Ienter the gauntletn medieval Japan there was something called Musha shugyō: a samurai’s path to mastery.

Here’s how it used to work. . .

A young man, wanting to become a samurai, embarked on a journey–like a religious pilgrimage, a rite of passage–in order to test his mettle, learn strategy, challenge other warriors in duels, and build his skill set.

The purpose of Musha shugyō was to harden the young man; to hone his abilities until heContinue Reading…